When we envision entrepreneurship, we often picture the inception of a business, the challenges of navigating market dynamics, and the potential for financial gain. However, for women, entrepreneurship represents much more – it’s a pathway to breaking barriers, defying stereotypes, and inspiring inclusion.

As we honour International Women’s Day, Alterna is thrilled to spotlight an extraordinary Alterna Member of over 30 years whose passion and leadership have truly made a difference in her community every step of the way. Her tireless dedication to helping others is an inspiration to us all.

Through Alterna’s Community Microfinance Program we have the privilege to meet and work with some amazing women, including Rusul Alrubail, the visionary founder behind the Parkdale Centre for Innovation (Parkdale Centre).

What started as a part-time venture in 2017 has blossomed into a thriving salon and spa that stands as a testament to resilience, entrepreneurship, and a commitment to community.

In the heart of Toronto, where culinary creativity meets community spirit, a small-batch sauce and marinade producer is making waves – MC's Food Shoppe.

In recent times, microfinance has evolved into a powerful instrument for fostering Community Economic Development, particularly among socially underserved groups such as women, BIPOC, new immigrants, racialized Canadians, and low-income individuals.