Alterna Member Survey - Contest Rules and Regulations

Rules and Regulations

1. Prizes: One (1) prize will be awarded each month throughout the survey period. One (1) grand prize will be awarded
at the end of the year.

2. No purchase is necessary. Neither Alterna nor its subsidiaries will be responsible for entries lost, misplaced,
misdirected, destroyed or delayed for any reason whatsoever.

3. This contest is limited to 1 entry per completed questionnaire.

4. To win, the selected entrant must first correctly answer, unaided, a time-limited, arithmetical skill-testing question. All
decisions of the judges with respect to all aspects of the contest are final.

5. Monthly Draws: To determine each monthly winner, a draw will be held two weeks after the end of each month that
the survey is open (e.g. a June draw will occur in the second week of July). The draws will be conducted by a
Corporate Insights representative. The selected entrants will be notified within one week after the draw. Before being
declared a winner, the selected entrant must read and comply with these rules as stated. The prize must be accepted
as offered and is not transferable, changeable, or refundable and will not be exchanged.

Grand Prize Draw: To determine the winner of the Grand Prize, a draw will be held two weeks following the close of
the survey. The draw will be conducted by a Corporate Insights representative. The selected entrant will be notified
within one week after the draw. The prize must be accepted as offered and is not transferable, changeable or
refundable, and will not be exchanged. Before being declared a winner, the selected entrant must read and comply
with these rules as stated.

6. To enter and to be eligible to win, an entrant must be the age of majority or older and not an employee of, or member
of the immediate family of, or domiciled with, an employee of Alterna, its affiliated or subsidiary companies,
advertising agencies or the independent judging organization.

7. All entries become the property of Alterna and none will be returned. No communication will be entered into except
with the selected entrant.

8. The chances of winning depend upon the total number of eligible entries received.

9. For Quebec residents, any litigation respecting the conduct or organization of a publicity contest may be submitted to
the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be
submitted to the Régie only for the purpose of helping the parties reach a settlement.