Empowering Women Through Entrepreneurship: A Pathway to Inclusive Wealth
By Alterna Team
March 08, 2024

As we approach International Women’s Day, it’s crucial to reflect on the diverse avenues through which women can achieve financial independence and contribute to economic growth. One such avenue, often overlooked but immensely powerful, is entrepreneurship. When we envision entrepreneurship, we often picture the inception of a business, the challenges of navigating market dynamics, and the potential for financial gain. However, for women, entrepreneurship represents much more – it’s a pathway to breaking barriers, defying stereotypes, and inspiring inclusion.

Consider the myriad of roles women play in society – as stay-at-home moms juggling household responsibilities, as working professionals striving to balance career ambitions with family commitments, or as aspiring graduates eager to chart their own course in the business world. Regardless of their background or circumstances, women possess untapped potential to thrive as entrepreneurs. Embracing an entrepreneurial mindset isn’t just about starting a business; it’s about seizing control of one’s financial destiny, overcoming obstacles, and realizing one's full potential.

Bridging the Gender Wage Gap through Entrepreneurship

The persistent gender wage gap remains a stark reality, with women often earning less than their male counterparts across various industries. Statistics Canada data reveals that in 2022, the average hourly gender wage ratio stood at 0.88:1, indicating a significant disparity in earnings. This wage gap, exacerbated during the pandemic, underscores the urgent need for proactive measures to empower women economically.

Entrepreneurship emerges as a viable solution to bridge this gap, offering women the opportunity to control their earning potential and secure financial freedom. By venturing into entrepreneurship, women can leverage their skills, talents, and innovative ideas to generate income on their own terms. Unlike traditional employment structures, entrepreneurship empowers women to set their own values, negotiate on equal footing, and create avenues for wealth accumulation.

Empowerment through Financial Education and Access to Capital

However, embarking on the entrepreneurial journey requires more than just ambition – it demands access to resources, support networks, and financial literacy. Recognizing this need, initiatives such as Alterna’s Working Women Business Loan offered through its Community Microfinance Program play a pivotal role in empowering women entrepreneurs. By providing tailored financial education, one-on-one consultations, and access to capital, this program equips women with the tools and knowledge needed to navigate the complexities of business ownership.

Moreover, paying oneself first is emphasized as a cornerstone of wealth building. Through programs like Alterna’s MicroSavings Program, women entrepreneurs are encouraged to prioritize their financial well-being by setting aside funds for emergencies and future investments. This not only instills financial discipline, but also ensures a safety net during times of uncertainty.

Fostering Inclusive Communities for Women Entrepreneurs

In addition to financial support, fostering inclusive communities is essential for the growth and sustainability of women-led businesses. Networks built on mentorship, collaboration, and mutual support can provide invaluable resources and opportunities for women entrepreneurs to thrive. Initiatives that prioritize community building, such as Alterna’s Working Women Business Loan program, create spaces where women can connect, learn, and grow together.

As we celebrate International Women’s Day and reflect on the theme of ‘Inspire Inclusion,’ let us reaffirm our commitment to empowering women through entrepreneurship. By dismantling barriers, providing support, and championing diversity, we can create a more inclusive future where every woman has the opportunity to unleash her entrepreneurial spirit and build lasting wealth for herself, her family, and her community.

To learn more about Alterna’s programs that can aid your entrepreneurship journey, click on the links below: 

Alterna’s Working Women Business Loan

Alterna’s MicroSavings Program

Community Microfinance Program

Speak with our Community Impact Team about these programs


Government of Canada, Statistics Canada. (2023, January 6). Average and median gender wage ratio, annual, inactive. https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410034002&pickMembers%5B0%5D=1.1&pickMembers%5B1%5D=3.1&pickMembers%5B2%5D=5.3&pickMembers%5B3%5D=6.1&cubeTimeFrame.startYear=2018&cubeTimeFrame.endYear=2022&referencePeriods=20180101%2C20220101

Government of Canada, S. C. (2023, March 8). Women and Canada’s Gross Domestic Product: A growing contribution. https://www.statcan.gc.ca/o1/en/plus/3149-women-and-canadas-gross-domestic-product-growing-contribution